| FACULTY PROFILES
 Traci Hong, Assistant Professor (Ph.D.
University of Southern California)
Email: hong@tamu.edu
Office Phone: (979) 845-5210
Office: Bolton 016
Department of Communication
Texas A&M University
College Station, TX 77843-4234
She regularly teaches the following courses: COMM 470 - Communication in Health Care Contexts
Curriculum Vitae
Traci Hong
(PDF Version)
Department of Communication
Texas A&M University
4234 TAMU
College Station, TX 77803
(+1) 979-845-5210 (office)
hong@tamu.edu
EDUCATION_________________________________________________
Ph.D., Communication, Annenberg School for Communication, University of Southern California, 2002
M.A., Communication, Annenberg School for Communication, University of Southern California, 1999
B.A., double major - Communication and Biology, University of California at Davis, 1996
ACADEMIC APPOINTMENTS____________________________________
Assistant Professor, Texas A&M University, Department of Communication, School of Rural Public Health (joint appointment) 2009 - present
Tulane University School of Public Health and Tropical Medicine, Department of Community Health Sciences, Research Assistant Professor (2005 - 2006), Assistant Professor 2006 - 2009
Assistant Professor, Indiana University-Bloomington, Department of Telecommunications, 2002 - 2005
Instructor, Annenberg School for Communication, University of Southern California, 1998 - 2002
PROFESSIONAL EXPERIENCE___________________________________
Contributing Member, Tulane Cancer Center, Tulane University Health Sciences Center, 2007 - 2009
Trainer, Marshall School of Business, Experiential Learning Center, University of Southern California, 2001 - 2002
Editorial Assistant, Communication Theory, 1999 - 2000
Editorial Assistant, Journal of Computer-Mediated Communication, 1996 - 2000
HONORS AND AWARDS________________________________________
Undergraduate Public Health Studies Teaching Award, Tulane University, 2009
Delta Omega, Honorary Society in Public Health, 2007
Interdisciplinary Women’s Health Research Scholar
Building Interdisciplinary Research Careers in Women’s Health (BIRCWH) Program
National Institutes of Health (NIH)
2006 - 2008
Inclusion in Who’s Who in Health Sciences Education, 2006
Annenberg Dissertation Research Award
University of Southern California
2001
Graduate Student Training Award Program
Centers for Disease Control and Prevention, Office of Communication
Association of Teachers of Preventative Medicine
1999
Alumni Undergraduate Scholarship (declined)
University of California at Los Angeles
1992
GRANTS____________________________________________________
National Institutes of Health (NIH)
K-12 Career Award
Role: Interdisciplinary Women’s Health Research Scholar
Building Interdisciplinary Research Careers in Women’s Health (BIRCWH)
National Institute of Child & Human Development (NICHD)
($2.5 million)
Principal Investigators: P. Whelton/L. Hamm
2006 - 2008
Legacy Donor Foundation
Role: Co-Investigator
Patient Physician Communication for Organ Transplant ($50,000)
Principal Investigator: C. Johnson
2007-2008
Robert Wood Johnson Foundation
Role: Co-Investigator
Mixed-mode survey on rebuilding healthy communities in New Orleans ($80,000)
Principal Investigator: T.A. Farley
2006
Natural Hazards Center
Hurricane Katrina Quick Response Grant
Role: Principal Investigator
Diffusion of information: Access and use of mass media information preceding Hurricane
Katrina ($3,500)
2005
Indiana University-Bloomington
Emergency Grant-In-Aid of Research
Role: Principal Investigator
Framing of SARS in Chinese news coverage: Comparing newspaper and Internet sources ($500)
2004
Ford Foundation
Role: Co-Investigator
An investigation into Internet privacy issues ($45,455)
Principal Investigator: L. Pryor
2000
California Department of Health Services
California Tobacco Control Section
Role: Project Manager
Online networks and message appeals of pro-tobacco web sites ($1,300,000)
Principal Investigator: M.J. Cody
1999 - 2002
PEER-REVIEWED PUBLICATIONS________________________________
Hong, T., Johnson, C.C., Boris, N., Myers, L., Brewer, D, & Webber, L. (2008). Process evaluation of an in-school anti-tobacco media campaign in Louisiana. Public Health Reports, 123, 781-789.
Hong, T. (2008). Internet health information in patient-provider dialogue. CyberPsychology & Behavior, 11(5), 587-589.
Hong, T. & Farley, T.A. (2008). Rebuilding healthy communities: A survey of New Orleans residents post Hurricane Katrina. American Journal of Preventive Medicine, 34(4), 353-356.
Hong, T. (2007) Information control in time of crisis: The framing of SARS in China-based newspapers and Internet sources. CyberPsychology & Behavior, 10(5), 696-699.
Beaudoin, C.E., Thorson, E., & Hong, T. (2006). Promoting youth health by social empowerment: A media campaign targeting social capital. Health Communication, 19(2), 175-182.
Hong, T. (2006). Contributing factors to the use of health-related websites. Journal of Health Communication, 11(2), 149-165.
Hong, T. (2006). The influence of structural and message features on web site credibility. Journal of the American Society for Information Science and Technology, 57(1), 114-127.
Hong, T. (2006). The Internet and tobacco cessation: The roles of Internet self-efficacy and search task on the information-seeking process. Journal of Computer-Mediated Communication, 11(2), article 8. http://jcmc.indiana.edu/vol11/issue2/hong.html
Hong, T., McLaughlin, M.L., Pryor, L., Beaudoin, C.E., & Grabowicz, P. (2005). Internet
privacy practices of news media and implications for online journalism. Journalism Studies, 6(1), 15-28.
Hong, T. & Cody, M.J. (2002). Presence of pro-tobacco messages on the web. Journal of Health Communication, 7(4), 273-307.
Reagan, K.A., Hong, T., Cohen, E.L., & Cody, M.J. (2002). Blocking access to online tobacco sales sites. Tobacco Control, 11(2), 164-165.
PEER-REVIEWED PUBLISHED ABSTRACTS________________________
Hong, T., & Johnson, C. C. (2007). The effect of social norms and attitudes on smoking
prevalence among a panel of adolescent girls. Journal of Women's Health, 16(8), 1109.
Hong, T. (2006). Diffusion of information: Access and use of mass media information
preceding Hurricane Katrina. International Journal of Behavioral Medicine, 13(Supplement), p. 127.
Hong, T., Johnson, C.C., Webber, L.S., Myers, L., Boris, N.W., & Brewer, D. (2006). Evaluation of a longitudinal media campaign in a total school environment tobacco prevention program. International Journal of Behavioral Medicine, 13(Supplement), p. 219.
BOOK CHAPTERS_____________________________________________
Dutton, W.H., Elberse, A., Hong, T., & Matei, S. (2001). Beepless in America: The social
impact of the Galaxy IV pager blackout. In S. Lax (Ed.), Access denied: Exclusion in the information age (pp. 9-32). London: Macmillan.
PUBLICATIONS IN PREPARATION_______________________________
Hong, T. Contributing factors to the termination of online information-seeking for healthrelated information.
Hong, T. & Johnson, C.C. The effects of social norms and attitudes on smoking prevalence
among a cohort of adolescent girls.
Hong, T., Rice, J., & Farley, T.A. Survey response bias: Racial differences in nondifferentiation on a physical activity scale.
INVITED TALKS______________________________________________
Hong, T. & Johnson, C.C. (2007). The effect of social norms and attitudes on smoking prevalence among a panel of adolescent girls. Research presentation at the Fourth Interdisciplinary Women's Health Research Symposium, National Institutes of Health, Bethesda, MD, November.
Hong, T. (2006). Diffusion of information: Access and use of mass media information
preceding Hurricane Katrina. Presentation as part of Perspectives on Katrina: An
interdisciplinary series, Tulane University, New Orleans, February.
PEER-REVIEWED CONFERENCE PRESENTATIONS__________________
Hong, T. (2008). Internet information in the patient-provider dialogue. Paper presented at the Annual Meeting of the International Communication Association, Montreal, May.
Beaudoin, C.E., & Hong, T. (2007). Ethnic differences in the association between social capital and health status: An examination of moderation effects. Paper presented at the Health Information National Trends Survey Data Users Conference, Pasadena, CA, May.
Hong, T. (2007). Information control in time of crisis: The framing of SARS in China-based newspapers and Internet sources. Paper accepted for presentation at the Annual Meeting of the International Communication Association, San Francisco, May.
Hong, T., & Beaudoin, C.E. (2007). Factors that influence patients to discuss online health
information with health care providers: Communication inequity and health disparity. Paper presented at the Health Information National Trends Survey Data Users Conference, Pasadena, CA, May.
Hong, T., Johnson, C.C., Webber, L., Boris, N., Myers, L., & Brewer, D. (2006). Evaluation of a longitudinal media campaign in a school environment tobacco prevention program. Paper presented at the Ninth International Congress of Behavioral Medicine, Bangkok, December.
Hong, T., Johnson, C.C., Webber, L., Boris, N., Myers, L., & Brewer, D. (2006). Evaluation of a longitudinal media campaign in a school environment tobacco prevention program. Paper presented at the Annual Meeting for the American Public Health Association, Boston, November.
Hong, T., Johnson, C.C., Webber, L., Boris, N., Myers, L., & Brewer, D. (2006). Evaluation of a longitudinal media campaign in a school environment tobacco prevention program. Paper presented at the Annual Meeting for the American School Health Association, St. Louis, October.
Hong, T., Johnson, C.C., Webber, L., Boris, N., Myers, L., & Brewer, D. (2006). Evaluation of a longitudinal media campaign in a school environment tobacco prevention program. Paper presented at the American Academy of Health Behavior, Savannah, GA, March.
Ola, A., Johnson, C.C., Hong, T., & Magnus, J.H. (2006). Perceived stress and coping selfefficacy of a sample New Orleans evacuees residing in shelters and transitional housing three, six and nine months after Hurricane Katrina: A case study. Paper presented at the Annual Meeting for the American Public Health Association, Boston, November.
Hong, T. (2005). The influence of self-efficacy and search task on locating credible healthrelated information. Paper presented at the Annual Meeting of the International
Communication Association, New York, May.
Hong, T. (2005). The Internet and tobacco cessation: The roles of Internet self-efficacy and search task on the information-seeking process. Paper accepted for presentation at the 3rd International Conference Cancer on the Internet, New Orleans, September.
Fleming, K., Thorson, E., Beaudoin, C.E., & Hong, T. (2004). Communicating with the public about food safety: The role of local news media and information-processing strategies. Paper presented at the Annual Meeting of the American Public Health Association, Washington, DC, November.
Hong, T. (2004). The influence of structural and message features on web site credibility.
Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication, Toronto, August.
Hong, T. (2004). The role of credibility on the intention to return or recommend a Web site. Paper presented at the Annual Meeting of the International Communication Association, New Orleans, May.
Hong, T. & Beaudoin, C.E. (2004). Framing of SARS in the news: A comparison of Chinese and U.S. news outlets. Paper presented at the Annual Meeting of the National Communication Association, Chicago, November.
Hong, T. & Beaudoin, C.E. (2004). HIV/AIDS on web sites in three countries: Reflecting or affecting reality? Paper presented at the Annual Meeting of the American Public Health
Association, Washington, DC, November.
Beaudoin, C.E., & Hong, T. (2003). Social capital and youth health. Panel presentation at the Annual Meeting of the American Public Health Association, San Francisco, November.
Beaudoin, C.E., Thorson, E., & Hong, T. (2003). The influence of a statewide public health
campaign on a social capital model. Paper presented at the Annual Meeting of the International Communication Association, New Orleans, May.
Hong, T. (2003). Information seeking of health-related web sites. Paper presented at the
Annual Meeting of the International Communication Association, San Diego, May.
Hong, T., McLaughlin, M.L., & Pryor, L. (2003). Internet privacy: Practices of media outlets. Paper presented at the Annual Meeting of the International Communication Association, San Diego, May.
Cody, M.J., Cohen, E., Albright, J., Hong, T., & Murphy, S.T. (2002). Sex and under-aged
smoking online: Blocking access to online tobacco sites. Paper presented at the Annual Meeting of the American Public Health Association, Philadelphia, November.
Hong, T. (2002). The tobacco industry monitoring project: An evaluation of tobacco industry marketing strategy after the Master Settlement Agreement. Panel presentation at the Annual Meeting of the National Communication Association, New Orleans, November.
Hong, T. & Cody, M.J. (2001). Presence of pro-tobacco messages on the Web. Paper
presented at the Annual Meeting of the International Communication Association, Washington, DC, May.
Cody, M.J. & Hong, T. (2000). The presence of tobacco cultures on the Internet. Paper
presented at the Youth 2K and Beyond Meeting, San Diego, April.
Hong, T. (2000). Tracking tobacco culture on the Web. Paper presented at the Annual
Meeting of the National Communication Association, Seattle, November.
Hong, T., Dutton, W.H., & Matei, S. (1999). Missing the pager: Social impact of the Galaxy IV satellite. Paper presented at the Annual Meeting of the International Communication Association, San Francisco, May.
TEACHING EXPERIENCE_______________________________________
Texas A&M University, Department of Communication:
COMM 470, “Communication in Health Care Contexts,” Fall 2009
Tulane University School of Public Health and Tropical Medicine:
Doctoral Committee
A. Ola
Master Student Advisees:
B. Hughes
K. LeSar (Peace Corps Volunteer)
T. Sherrer
A. Tigga (Ford International Fellow)
L. West
D. Wright
Independent Study Courses:
A. Albin
M. Ramsey (MD/MPH)
Post-Graduate Courses:
Instructor and Developer, CHSC 613, “Social and Behavioral Research Methods,” Fall 2007, Fall 2009
Instructor and Developer, CHSC 683, “Introduction to Research Methods,” Summer 2006, Fall 2006
Undergraduate Course:
Instructor and Developer, SPHU 430, “Public Health Communication,” Fall 2008
Guest Lecturer:
CHSC 621, “Health Communication Theory & Practice,” Fall 2008
SPHL 603, “Social and Behavioral Aspects of Global Health,” Summer 2006, Summer 2007
CHSC 611, “Planning of Health Education Program,” Spring 2006
CHSC 783, “Graduate Research Seminar,” Spring 2006
Indiana University-Bloomington, Department of Telecommunications:
Post-Graduate Courses:
Instructor and Developer, Telecommunications 642, “Public Communication Campaigns,” Spring 2005
Undergraduate Courses:
Instructor and Developer, Telecommunications 414, “Public Communication Campaigns,” Fall 2002, Spring 2003, Spring 2004, Fall 2004, Spring 2005
Instructor and Developer, Telecommunications 314, “Telecommunications Processes and Effect,” Spring 2003, Spring 2004, Fall 2004
Instructor, Telecommunications 101, “Living in the Information Age,” Fall 2002
Guest Lecturer:
Telecommunication 313, “Comparative Media Systems,” Fall 2003, Spring 2004
Telecommunication 101, “Living in the Information Age,” Fall 2003
Annenberg School for Communication, University of Southern California:
Undergraduate Courses:
Instructor, Communication 204, “Human Communication: Principles and Practices,” Fall 1996, Spring 1997, Fall 1997, Spring 1998, Fall 2001, Spring 2002
Instructor, Communication 321, “Communication in the Virtual Group,” Fall 2002, Spring 2002
Co-Instructor, Communication 301, “Empirical Research in Communication,” Spring 1998, Fall 1999
Teaching Assistant, Communication 202, “Introduction to Communication Technology,” Fall 1997
REVIEWER__________________________________________________
Review Board Member:
American Journal of Health Behavior, 2007 - present
Ad Hoc Reviewer:
Health Communication
Journal of Communication
Journal of Computer-Mediated Communication
Journal of Health Communication
Journal of School Health
CyberPsychology & Behavior
Tobacco Control
Communication Reports
Grant Reviewer:
Health Resources and Services Administration (HRSA)/Health and Human Services (HHS), R39, Social and Behavioral Interventions to Increase Organ and Tissue Donation, 2006
Reviewer, Competitive Conference Papers:
Communication Technology Division of the International Communication Association
Communication Theory and Methodology Division of the Association of Education in Journalism and Mass Communication
PROFESSIONAL ACTIVITIES____________________________________
Convocation Marshal
Tulane University School of Public Health and Tropical Medicine
December 2006
Invited Presenter
4th Annual Tulane Women’s Health Research Marathon Day, Tulane Xavier National Women’s Center
May 2007
Invited Presenter
3rd Annual Tulane Women’s Health Research Marathon Day, Tulane Xavier National Women’s Center
May 2006
Invited Participant
Santa Barbara Forum on Digital Transitions: Social Collaboration and Dynamic Communities, University of California - Santa Barbara Center for Information Technology and Society
April 2006
Invited Chair of Panel
Communication Technology Division, “Multimedia Experience With Communication Technology,” Annual Meeting of the International Communication Association, New York
May 2005
Invited Chair of Panel
Communication Technology Division, “Online Support via Communication Technology,” Annual Meeting of the International Communication Association, New Orleans, May 2004
SERVICE____________________________________________________
Tulane University:
Board Member
Mary Queen of Vietnam Catholic Church Health Clinic, New Orleans
2007 - 2009
Member
Doctoral Committee
Tulane School of Public Health and Tropical Medicine
2007 - 2009
Member
Doctoral Committee
Department of Community Health Sciences, Tulane School of Public Health and Tropical Medicine
2006 - 2009
Indiana University-Bloomington:
Indiana University-Bloomington Graduate Faculty
2002 - 2005
Appointed Member
Advisory Board of Institute of Communication Research, Indiana University-Bloomington
2004 - 2005
Elected Member
Undergraduate Academic Committee
Department of Telecommunications, Indiana University-Bloomington
2002 - 2003, 2004 - 2005
Elected Member
Search Committee for Tenure-Track Professor
Department of Telecommunications, Indiana University Bloomington
2004
Elected Member
Graduate Academic Committee
Department of Telecommunications, Indiana University-Bloomington
2003 - 2004
FOREIGN LANGUAGE__________________________________________
Chinese - Cantonese
POST-DOCTORATE DEVELOPMENT_______________________________
Workshop in Hierarchical Linear Modeling
Scientific Software International, Chicago
Instructors: S. Raudenbush & T. Bryk
2006
PROFESSIONAL MEMBERSHIPS_________________________________
American Public Health Association
Delta Omega, Honorary Society in Public Health
International Communication Association
National Communication Association
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