Srividya Ramasubramanian, Ph.D
Department of Communication
Texas A&M University
College Station, TX 77843-4234
Phone: (979) 845-5178
Email: srivi@tamu.edu
(PDF Document)
EMPLOYMENT
Texas A&M University
Assistant Professor, Department of Communication, Fall 2005 to present
University of Pennsylvania (Annenberg Public Policy Center)
Post-doctoral Research Fellow (with Martin Fishbein & Amy Jordan), 2004-2005
NICHD project on teens, sex, and media
Penn State University
Lecturer, Advertising/PR and Film/Media Studies Department, 2001- 2004
Graduate Assistant, 2000-2001
AC Nielsen ORG MARG Research Inc., Mumbai, India
Researcher, 1998-1999 (strategic marketing, brand positioning, media campaigns)
EDUCATION
Ph.D. (Mass Communication)
Penn State University, August 2004
Dissertation: Effect of media literacy on implicit and explicit racial attitudes
Committee: Mary Beth Oliver (Chair), S. Shyam Sundar, Dennis Davis, Janet Swim
M.A. (Communication Management)
Mudra Institute of Communications Ahmedabad (MICA), India, 1998
B.S. (Visual Communication)
University of Madras (Loyola College), India, 1996
RESEARCH
Journal articles and book chapters
Oliver, M. B., Yang, H., Ramasubramanian, S., Kim, J., & Lee, S. [in press]. Exploring implications of perceived media reinforcement on third-person perceptions. Communication Research.
Ramasubramanian, S., & Martin, S.[in press] Teens and the new media environment: Challenges and opportunities. In D. Kunkel, A.B. Jordan, J. Manganello, & M. Fishbein (Eds.). Media Messages and Public Health: A Decisions Approach to Content Analysis. Mahwah, NJ: Lawrence Erlbaum.
Yang, H., Ramasubramanian, S. & Oliver, M. B. (2008). Cultivation effects on quality of life indicators: Exploring the effects of American television consumption on feelings of relative deprivation in South Korea and India, Journal of Broadcasting & Electronic Media, 52, 247-267.
Oliver, M. B., Mahood, C., Kalyanaraman, S., & Ramasubramanian, S. (2007). Sexual and violent imagery in movie previews: Effects on viewer perceptions and anticipated enjoyment, Journal of Broadcasting & Electronic Media, 51(4), 596-614
Ramasubramanian, S. (2007). Media-based strategies to reduce racial stereotypes activated by news stories. Journalism & Mass Communication Quarterly, 84 (2), 249-264.
Ramasubramanian, S. & Oliver, M. B. (2007). Activating and suppressing hostile and benevolent racism: Evidence for comparative stereotyping, Media Psychology, 9 (3), 623-646.
Oliver, M. B., Ramasubramanian, S., & Kim, J. (2007). Media and racism. D.R. Roskos-Ewoldsen & J. Monahan (Eds.). Communication and Social Cognition: Theories and Methods (pp. 273-294), Mahwah, NJ: Lawrence Erlbaum.
Ramasubramanian, S. (2005). A content analysis of the portrayal of India in films produced in the West. Howard Journal of Communication, 16(4), 243 - 265.
Ramasubramanian, S. & Oliver, M.B. (2003). Portrayals of sexual violence in popular Hindi films, 1997-99, Sex Roles, 48, 327-336;
Olorunnisola, A., Ramasubramanian, S., Russill, C. & Dumas, J. (2003). Case study effectiveness in a team-teaching and gen-ed environment. Journal of General Education, 52 (3), 175-198.
Ramasubramanian, S., Gyure, J.F. & Mursi, N.M. (2002). Impact of Internet images: Impression formation effects of university Web sites. Journal of Marketing for Higher Education, 12 (2), 49-68.
Articles reprinted in book chapters
Ramasubramanian, S., & Oliver, M. B. (2007). Portrayals of sexual violence in popular Hindi films, 1997-99. In R. Ghadially (Ed.), Urban women in contemporary India (pp.170-182. New Delhi: Sage Publications.
Ramasubramanian, S., & Oliver, M. B. (2006). Portrayals of sexual violence in popular Hindi films. In C. K. Weaver & C. Carter (Eds.), Critical readings: Violence and the media (pp. 210-225). New York: Open University Press
Non-refereed publications
Ramasubramanian, S. (2001). Stereotyping of Indians: Evidence from content analysis of film media in the U.S. [Research report]. Infinity Foundation: Princeton, NJ.
Ramasubramanian, S. (1999). Solobiz.com and Bateman competition: Teaming up for the new millennium. PR Educator. Fall/Winter 1999
Ramasubramanian, S. (1997). Kuber: A syndicated qualitative study report on the affluent Indian male consumer. [Research report]. AC Nielsen ORG-MARG Research Inc.: Mumbai, India
GRANTS
Ramasubramanian, S. (2008). Final fantasy: Videogame narratives and gamers’ identities. Faculty Stipendiary Fellowship, Melbern G. Glasscock Center for Humanities Research, Texas A&M University, $1500.
Ramasubramanian., S. (2004). Effect of media stereotypes on implicit and explicit racial attitudes. Alumni Association, Penn State University, $5,000.
Oliver, M.B., Yang, H. & Ramasubramanian, S. (2003). Effects of imported American television content on life satisfaction and perceptions of social inequality in Korea and India. Jimirro Center for the Study of Media Influence, Penn State University, $ 2,500.
Ramasubramanian, S. (2003). Effect of media literacy on racial stereotypes. College of Communications, Penn State University, $500.
Ramasubramanian, S. (2000). A content analysis study of the portrayal of India in U.S. film media. Infinity Foundation (Media Research Grant), $ 9,000.
HONORS AND AWARDS
Distinguished Social Science Dissertation Award Nominee, CGS/UMI (one dissertation nominated from each university for a national level competition), 2006
Top Paper Award, ICA (Information Systems), 2004
Top Paper Award, NCA Doctoral Honors Seminar, 2003
Deans’ Excellence Award for Graduate Student Research, Penn State, 2001-2002
Sidney and Helen Friedman Endowed Scholarship, Penn State, 2001-2002
First prize, Annual Graduate Research Exhibition, Penn State, 2001
Gold medalist, Highest GPA in Visual Communication, Loyola College, 1993-1996
Inchackal Scholarship for Excellence in Visual Communications, Loyola College, 1996
TEACHING
Spring 2008
COMM 308 Research Methods (150 students)
COMM 450 Media Campaigns - Writing-intensive (25 students)
Fall 2007
COMM 308 Research Methods (250 students)
COMM 435 Rhetoric of TV & Film - Writing-intensive (25 students)
Spring 2007
COMM 308 Research Methods (170 students)
COMM 663 Media Processes and Effects (7 students)
Spring 2006
COMM 308 Research Methods (120 students)
COMM 435 Rhetoric of TV & Film Writing-intensive (25 students)
Fall 2005
COMM 308 Research Methods (55 students)
Graduate student advising
Sarah Kornfield, M.A. (Communication), chair
Britney Hibbeler, M.A. (Communication), chair
Alberto Aleman, M.A. (Communication), chair
Katherine Head, M.A. (Communication), committee member
Christine Kleck, Ph.D. (Communication), committee member
Analesa Clarke, Ph.D. (Psychology), committee member
Jackie Jebens, Ph.D. (Sociology), committee member
Analesa Clarke, M.A. (Psychology), committee member
Shelly Scarpino, M.A. (Recreation, Park, & Tourism Science), committee member
Supervisor of independent research projects
Undergraduate student projects
Dylan Frederick, Ambyr Acton, Negar Kalbasi, Sydney Bachtell, Rosary Mangano, Erin Wilson, Natasha Seeley
Graduate student projects
Katherine Hampsten, Zeba Imam, Christine Kleck
PRESENTATIONS
Invited lectures
Common myths and misconceptions about India. “India: A Changing World” continuing education conference for K-12 teachers from Texas, Office of International Outreach, Texas A&M University, May 2008
Images of the “Other” in the U.S: The case of India. International Communication COMM 365 (undergraduate students), Texas A&M University, Spring 2008 (Instructor: Randy Kluver)
A label that sticks: Stereotyping in the workplace, classroom and other social settings. “A Community of Respect” workshop for K-12 teachers and counselors from all over Texas, International Outreach Education, Texas A&M University, January 2008
Media literacy: Focusing the lens on Latin America. Latin America 2007 conference for K-12 teachers from all over Texas, International Outreach Education, Texas A&M University, October 2007
Racial diversity and the media: Production, representation, and consumption. Graduate-Faculty Colloquium Series, Department of Psychology, Texas A&M University, April 2006
Women and media. Communication and Gender COMM 634 (graduate students), Texas A&M University, Fall 2006 (Instructor: Linda Putnam)
Media and Eastern religions. Communication and Contemporary Issues COMM 460 (undergraduate students), Texas A&M University, Fall 2005 (Instructor: Heidi Campbell)
Conference presentations
Ramasubramanian, S. & Sanders, M. S. (November 2008). An integrated model of mixed affective dispositions: Effect of character morality, appearance, and competence on viewers’ enjoyment of fictional characters. Paper accepted for presentation at the annual convention of the National Communication Association, San Diego, Ca.
Ramasubramanian, S. (November 2006). Effects of perceived competence and warmth on affective dispositions toward male and female video game characters, National Communication Association, San Antonio, TX
Ramasubramanian, S. (November 2006). The role of stereotypes in explaining hostile and benevolent prejudicial feelings in inter-racial contexts, National Communication Association, San Antonio, TX.
Ramasubramanian, S. (March 2006). A discussion of methodological decisions for a longitudinal media effects study with adolescents, Society for Research on Adolescence, San Francisco, CA.
Ramasubramanian, S. (November 2005). Implicit stereotyping: Effects of exposure to counter-stereotypes and media literacy training on suppressing implicit stereotypes. Paper presented at the annual convention of the National Communication Association, Boston, MA.
Ramasubramanian, S. (May 2005). Comparative media stereotyping: How media content about one group influences prejudicial feelings towards another group. Paper presented at the annual convention of the International Communication Association, New York.
Yang, H. & Ramasubramanian, S. (May 2005). Cultivation effects on quality of life indicators: Exploring the effects of American television consumption on feelings of relative deprivation in South Korea and India. Paper presented at the annual convention of the International Communication Association, New York.
Oliver, M. B., Yang, H., Ramasubramanian, S., Kim, J., Lee, S. (August 2004). Exploring a reinforcement model of perceived media influence on self and others. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, Toronto, Canada.
Oliver, M. B., Mahood, C., Kalyanaraman, S., & Ramasubramanian, S. (May, 2004). Sex, violence, videotape, and humor?: The role of sexual and violent imagery in marketing of comedy. Paper presented at the annual meeting of the International Communication Association, New Orleans, LA [TOP THREE PAPER AWARD, Information Systems Division]
Oliver, M. B., Ramasubramanian, S., Yang, H., Kim, J., & Lee, S. (May, 2004). The importance of allowing for diversity of opinions: An examination of third-person perceptions and attitudes about affirmative action. Paper at the annual meeting of International Communication Association, New Orleans, LA.
Ramasubramanian, S. (November, 2003). "Wanted: Ideal husbands, ideal wives" - Spousal expectations and self-presentation in matrimonial ads from India. Paper presented at the annual convention of the National Communication Association, Miami, FL.
Ramasubramanian, S. (November, 2003). Story Hour: An ethnographic study of community storytelling practices amongst Indian-Americans. Paper presented at the annual convention of the National Communication Association, Miami, FL
Raman, V. & Ramasubramanian, S. (November, 2003). Culture and pedagogy: Experiences of international TAs in undergraduate communication classrooms in the U.S. Presented at the annual conference of the National Communication Association, Miami, FL.
Ramasubramanian, S. (August, 2003). Media literacy and exemplar stereotypicality effects on implicit and explicit attitudes - A dissertation proposal. Paper presented at the National Communication Association Doctoral Honors Seminar, Bowling Green, OH [TOP PAPER AWARD]
Ramasubramanian, S. (May, 2003). A passage to India: Images of India in U.K/U.S feature films from 1930-2000. Paper presented at the annual meeting of the International Communication Association, San Diego, CA
Oliver, M. B., Kalyanaraman, S., Ramasubramanian, S., & Mahood, C. (May, 2003). Getting viewers to the screen: The role of sexual and violent images in movie previews on viewers’ anticipated perceptions and enjoyment of motion pictures. Paper presented at the annual conference of the International Communication Association, San Diego, CA
Ramasubramanian, S. (November, 2002). Turbans and saris: Stereotypical attire of Indians in English movies. Paper presented at the annual meeting of the National Communication Association, New Orleans, LA
Ramasubramanian, S. & Oliver, M. B. (November, 2001). Sexual violence against women: A content analysis study of popular Hindi movies from 1997-1999. Paper presented at the annual convention of the National Communication Association, Atlanta, GA
Ramasubramanian, S. & Oliver, M. B. (November, 2001). Sexual stereotyping of women in Hindi movies: A content analysis. Paper presented at the annual conference of the National Communication Association, Atlanta, GA
Ramasubramanian, S., Gyure, J. F., & Mursi, N. M. (November, 2001). Impact of Internet images: Impression formation effects of university Web sites. Paper presented at the annual meeting of the National Communication Association, Atlanta, GA
Ramasubramanian, S. (August, 2001). Alien encounters: International minority TAs in an American communications classroom. Paper presented at the “Training the Professorate: An Introduction to the Graduate Teaching Academy Model” panel at the annual convention of the Association for Education in Journalism and Mass Communication, Washington, DC
Ramasubramanian, S. (March, 2001). Love shouldn’t hurt: Sexual violence portrayals in popular Hindi movies. Presented in the Penn State University Sixteenth Annual Graduate Exhibition, University Park, PA [FIRST PLACE WINNER in the Social and Behavioral Sciences]
Gyure, J.F., Mursi, N. M., & Ramasubramanian, S. (March, 2001). Impact of Internet images: Impression formation effects of university Web sites. Presented in the Sixteenth Annual Graduate Exhibition, Penn State University, University Park, PA
Ramasubramanian, S. (March, 2000). Imported beauty ideals: Impact of the emerging MTV culture on women in India. Paper presented at the Association for Education in Journalism and Mass Communication GEIG Mid Year Conference, Boulder, CO
SERVICE
Professional service to the discipline
Affiliations
National Communication Association (NCA)
International Communication Association (ICA)
Society for Research on Adolescence (SRA)
Offices held
Nominations Committee Member, Mass Communication Divn., NCA, 2005-2006
Panel chair or respondent
Respondent, Mass Comm. Division, ICA (May 2007), San Francisco, CA
Respondent, Mass Comm. Division, NCA (November 2006), San Antonio, TX
Panel chair, Mass Comm. Division, NCA (November 2005), Boston, MA
Journal manuscript reviewer
Human Communication Research, 2007
Communication Methods and Measures, 2007
Howard Journal of Communication, 2006
Health Communication, 2006
Science Communication, 2006
Media Psychology, 2005
Developmental Psychology, 2005
Communication Theory, 2004
Sex Roles, 2003
University, college or departmental-level service
Director, Communication Research Lab, Fall 2007 to present
Faculty Advisor, Telecommunications & Media Association, Spring 2007 to present
Diversity Committee Member, Department of Communication, Fall 2006 to present
Search Committee Member, African-American Communication and Culture (joint position with Africana Studies), Fall 2007
Member of the Committee on the Interdisciplinary Asian Studies Initiative, College of Liberal Arts, 2005-2006.
Member, South Asia Working Group, Glasscock Center for Humanities
Member, Race and Ethnicity Workshop, Race and Ethnic Studies Institute
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