|Every discipline offers a unique perspective that we can use to understand human phenomena such as groups, organizations, communities, cultures, and societies. For instance, an economic perspective focuses attention on explaining how economies work and how people make decisions about resources, and a psychological perspective explains the behavior of individuals and groups using ideas related to the cognition, perception, and emotions. Our department provides students with a communication perspective:
A communication perspective not only examines the way that messages transmit information and influence individual and collective behavior; it also examines the way that messages create, sustain, and change cultures and communities. Communication scholars explore the form, content, medium and patterns of messages and how they influence the way that people make meaning and take action. We examine how messages are produced, how they are circulated among a group of people, and how they are interpreted with an eye on the important consequences of messages.
A communication perspective helps us engage some of the most pressing social, political, and cultural issues facing our nation and our world. Our award winning faculty are actively engaged in research and teaching that addresses important questions such as:
Despite the old saying, “Sticks and stones may break my bones, but words will never harm me,” in actual fact any message potentially has significant consequences for the way we understand ourselves and our place in the world around us. Communication always makes a difference. To acquire a communication perspective is thus to learn how to make a positive difference in the world using language, symbols, and messages.
|National Communication Association
Encyclopedia of Communication Theory