|OFFICE: BLTN 209F
|Dr. Holladay’s research in corporate social responsibility (CSR) examines communication practices that contribute to perceptions of organizational legitimacy as well as those that pose risks to organizations and their reputations. To maintain credibility and to be seen as socially responsible, corporations must operate in ways that are consistent with societal expectations. A crisis violates stakeholder expectations and creates an exigency that must be addressed by the organization. Crises may arise from CSR-related actions that are not aligned with expectations as well as from outright failures to act responsibly. Often the strategic communication of stakeholders is needed to pressure organizations to change their behaviors. Her research explores CSR-related communication from the perspectives of both stakeholders and organizations. She examines conditions that enable stakeholders to generate crises to influence organizational actions as well as practices that organizations can implement to share information about their CSR initiatives.